
Help for “vulnerable working students” Ray Lewis – New kid on the block Dianne Abbott Bend it like Birmingham Dismissed staff could soon be blacklisted Student designs computer game for the blind Building a diverse workforce Faith in church networks Banking on success Making it in Law Feb 2008 News Feb 2008 Archive May 1st 2008: Use your Mayor’s Vote and defeat the far right New research into the bullying of lecturers Fresh blood needed Energy price rise hits students hard Scotland moves forward on hate crime Livingstone surveys issues affecting Muslim students Awards aim to be the Asian MOBOs Bollywood heartthrob joins hall of fame	Bhoothnath gets launched across social networking sites Zee Cine awards make a splash in London Rainbow Film Festival Summer of fun at the Drum, Birmingham Bollywood dance championships heat up Feb 2008 Archive Feb 2008 Archive Futures: What skills and attributes do employers want? Futures: A lucky break West Midlands Fire Service: Everyday hero Essex County Fire & Rescue Profiles No need to hide Health Check BBC fast tracks senior managers Interview: Take cover, it’s “the comedy assassin” Not a laughing matter Government’s £3m ethnic agency account re-think

Bhoothnath gets launched across social networking sites

EROS ENTERTAINMENT is promoting its newest movie Bhoothnath by targeting its young audience directly through social network sites. In the film, Amitabh Bachchan plays the role of a ghost who inhabits this house in which a child and his family moves in. The film also stars Juhi Chawla and has a special appearance of superstar Shah Rukh Khan.

Eros has lined up an exciting array of contests for autographed CDs and posters as well as interactive activities such as polls, discussions and exclusive images and videos for the Bhootnath community sites on Orkut, Facebook and MySpace. Eros’ development of film-specific communities on social networking sites supports the company’s ongoing strategy to connect online with Bollywood fans around the world.

“Eros was the first Indian media and entertainment company to partner directly with YouTube as we recognized early the rapid growth in popularity of social

networking platforms. Bhootnath is the perfect film for us to expand our social marketing reach and support as it has such great appeal across all segments of the market with the presence of a leading icon like Amitabh Bachchan as well as being a children’s film”, said Kumar Ahuja, VP International Sales & New Media for Eros International.

The film is released on 9 May.