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Parisa: Fashion Treats with Sabah Riaz from Sensazn Magazine

‘Glamour’ and ‘urban’ styles contribute to the makeup of cosmopolitan London, yet it seems we struggle to find a label that boasts both characteristics. Parisa is the new label to quench our thirst for fashion, providing us with high fashion ‘Urban Couture’ ensembles. Parisa, still surfacing to the fashion world, has already provided outfits for shoots in top fashion magazines, such as ‘I.D. Hair Salon’…

When asking the Parisa Girls what makes ‘you’ different to the new fashion around us, they replied, “We want to created a fresh look, which fuses the urban and couture part of the fashion world, we think that they complement each other.” Indeed, I completely agree with them. It is something that is just not ready made and available in the shops. Any high street shop can make something new, but as soon as you walk into that party or club you can spot someone wearing the same thing, just in a different style, or colour…how frustrating?!

Parisa offers tailor made outfits for you creating a fantastic unique look, which you can work to make more ‘glamour- ous’ or steer towards a more ‘street’ look, whatever you feel like.

The Parisa girls, Nasima Ahmed and Rusana Rahman also work as freelance stylists, so have fashion oozing out of them, allowing them to create some of the most distinctive designs available right here, right now.

You need a dress for your prom ,take my word for it, Parisa it all the way!

You don’t have to know exactly what you want, the girls will help you find something perfect for you, and they are so down to earth making you feel comfortable, unlike other designers that look down on you if you aren’t size 0!

Hope this has taken the edge off your hunger for ‘fashion treats’. As usual you can always contact me for fashion advice or pass on any suggestions that you want me to research and write about.

Getting intimate with Parisa

Who would you say are influences in regards to fashion labels/designers?

Rusana: Vivian Westwood, She’s wacky, she’s different. Alexander McQueen, for the same reason. I guess it depends on my mood, it’s not anything specific.

Who would you say really got you started in the fashion biz?

Nasima: For me it’s kind of the people that you don’t see. A lot of people from other countries, unusual fashion, it’s what you see on international sites etc. It’s not just so much one person.

We are our own target market, a lot of the stuff we make are items that we can’t find, so a lot of the designs and items we create are ones that we feel comfortable with.

How are your designs / creations sustainable?

Nasima: Well Ethical fashion is of course really important to us both.

Rusana: As we’ve just started out, We’ve been in talks with The Ethical Fashion forum. Ethcial fashion isn’t just about making stuff out of recycled goods or plantations being organic, ethical fashion is also something that has a good story behind it. We’re looking into that, as we’ve not yet gone into the mass production, it’s something we’re very aware of.

What are plans for the near future?

Rusana: Definitely increase our exposure, something we’re working on very hard! For us it’s important to gain that exposure in order to get out there, so people know who we are.

Nasima: We’ve also got our summer collection, so look out for that.

For all the lastest info and to keep up-to date with whats hot in the world of Parisa, check out:

parisaparisaparisa.blogspot.com

or contact the girls directly on:

info@parisacouture.com