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Celebrity chefs support chicken welfare

Shoppers are being urged to upgrade to higher welfare chicken and sign a new online petition calling for retailers to ditch “standard” chickens as part of a new RSPCA campaign. The RSPCA believes that the majority of the 855 million meat chickens reared in the UK every year suffer unacceptable conditions. Public attention will be highlighted in 2008 by celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall presenting a series of programmes about these often ignored farm animals.

To coincide with the programmes, the RSPCA is relaunching its campaign for better farming standards for the chickens we eat. The charity is urging people to upgrade to higher welfare chickens, such as those labelled Freedom Food3, free-range or organic.Dr Marc Cooper, RSPCA farm animal scientist, said: “If people knew how the average chicken was treated before it ended up as their Sunday roast, they would probably be disgusted.” Only about five per cent of meat chickens reared in the UK for meat are kept in higher welfare conditions.

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